Tom Randall and Sam Van Boxtel are back on the podcast to discuss all things YouTube! We talked about YouTube as the future of climbing media, why Shawn Raboutou’s vlog is such a big deal in climbing right now, why I started a channel for The Nugget, how much money YouTubers make, the keys to being successful on YouTube, top advice for all content creators, and much more!Check out The Nugget on YouTube:youtube.com/@thenuggetclimbingTom’s Other Episodes:EP 75: Tom Randall (June 21, 2021)Follow-Up: Tom Randall (Feb 17, 2022)Sam’s Other Episodes:EP 134: Sam Van Boxtel (Sept 5, 2022)Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Chalk Cartel!chalkcartel.comUse code "NUGGET" at checkout for 20% off your next order!Check out Grasshopper Climbing!grasshopperclimbing.cominstagram.com/grasshopperclimbingTell them I sent you to save $500 off a fully kitted out 8'x10' Grasshopper board! Check out Athletic Greens!athleticgreens.com/NUGGETUse this link to get a free year's supply of vitamin D + 5 travel packs! We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, Yinan Liu, and RenzollamaBecome a Patron:patreon.com/thenuggetclimbingShow Notes:  thenuggetclimbing.com/episodes/tom-and-samNuggets:0:08:10 – Pee bottles, Tom’s advice for vanlife peeing activities0:10:11 – The Ultimate Peeing Van Bodily Fluid Dilema0:12:57 – Welcoming Tom and Sam back on the podcast, and their other episodes (see show notes for links)0:13:59 – Tom’s busy life, and being extremely intentional about what he chooses to do0:15:58 – Tom’s quest to find the ultimate climbing  experience in a single pitch, and climbing ‘Once Upon a Time’ E90:20:04 – Why are we recording an entire episode about YouTube?0:23:49 – How often Tom gets recognized from YouTube, and why he’s so interested in where things are going0:26:10 – It’s still early on YouTube0:28:32 – Why is Shawn Raboutou starting his Vlog one of the biggest things to happen in climbing media in recent years?0:33:11 – Why more pro climbers will likely move over to YouTube, and YouTube vs. Instagram payouts0:36:35 – Why is YouTube the future of climbing media?0:40:50 – Why long-form podcasts are similar to YouTube vlogs0:43:44 – Why I launched a YouTube channel for The Nugget (link in show notes!)0:46:20 – Why YouTube wins over static content0:49:46 – What Tom has learned from growing the Lattice Training channel0:52:57 – The importance of packaging your content well, the behind-the-scenes of YouTubing, comparing Anna Hazelnutt and Adam Ondra’s channels, and how much it costs to run a YouTube channel1:00:25 – How technology levels the playing field for content creators1:01:49 – How much do people make on YouTube, and where does the money come from?1:07:27 – The keys to being successful on YouTube1:12:55 – How hard Magnus Midtbø works to make his channel successful (see show notes for his podcast episode)1:14:09 – Sam’s 3 keys to being successful on YouTube: Title, Topic, and Thumbnail1:16:40 – The importance of organization and systems1:19:12 – Sam’s recommendations for The Nugget’s channel, and filling out the ecosystem of the channel1:23:58 – Tom’s advice for me, and making content specific to the platform you plan to share it on1:32:49 – Why aren’t brands doing more on YouTube?1:36:09 – What should climbing brands be doing as far as YouTube is concerned?1:40:21 – Behind the scenes with brand sponsorships1:43:55 – Tom’s advice for anyone who is thinking of starting a YouTube channel, and the hard work it takes to be successful1:48:59 – What Tom is most excited to see on YouTube1:50:36 – What Sam is most excited to see on YouTube1:51:39 – What I am most excited to see on YouTube1:53:23 – Wrap up, Tom’s upcoming trip to Austria, and Sam’s upcoming trips in the States1:57:57 – Watch full