In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about what marketers can learn from the pirates (which is a genuinely interesting look back in time), how we can deal with uncertain times and find out what his best joke is in his new hobby, stand-up comedy.To win a copy of Sam's book, you just have to guess the number of books he's sold. Send me a message on LinkedIn with your guess.What we covered:
 Why hot pink is the colour of a punk rebellion
 Creating a challenger brand pirate operation inside a large soft drink company
 The fear and loneliness of the challenger
 Why piracy inspired a book about being an entrepreneur
 How today is like the golden age of privacy
 The forward thinking nature of Piracy that are relevant today
 How piracy is a creative rebellion
 Pioneering fair pay, equal relationships, insurance scheme, democratic process
 How the pirate flag became the worlds first super brand
 How ‘surrender or die’ was a very effective strap line
 Protecting the pirate brand guidelines
 The power of shared values in victory
 What do you do with no money
 Why values based results never materialised
 How fear drives decision making
 Navigating yourself off the map
 The pirates that work in the Navy
 How the pirate code ensured strong accountability
 The role of advertising in a post consumer society
 The fantasy of the ‘business plan’ compared to lived values
 What are you willing to fight for?
 The best modern day pirates
 How pirates end up becoming the navy
 Turning land-fill firehoses into luxury items
 The 5 Pirate Principles also known as the 5 ‘Rrrrr’s’
 The upheaval that led to becoming an expert on Uncertainty
 What you can learn from gang members in prison
 How the pandemic was predictable
 The truth in most situations is ‘I don’t know’
 There is discovery in doubt
 The profound impact of increasing your uncertainty tolerance
 Sam shares a surprising new talent