44 min listen
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton
ratings:
Length:
21 minutes
Released:
Feb 22, 2023
Format:
Podcast episode
Description
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
**
Next strategy training:
The Sweathead Strategy Accelerator (March)
WTEff–The Eff-ing Effectiveness Festival (April)
Details: http://www.sweathead.com.
**
Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
**
Next strategy training:
The Sweathead Strategy Accelerator (March)
WTEff–The Eff-ing Effectiveness Festival (April)
Details: http://www.sweathead.com.
**
Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5
**
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Released:
Feb 22, 2023
Format:
Podcast episode
Titles in the series (100)
Working Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy, Marketer by Sweathead, A Strategy Podcast