In this episode, we discuss why we live in a world dominated by a disengaged workforce, how to find your passion, why branding should be a reflection of culture, why there is a shift in people choosing to work for purpose over profit, how your passion comes from finding your purpose, the age of manipulation and decent coming to an end, how to create your product once you've found your purpose, and using story to deliver your brand.  Adam Fridman is a seasoned entrepreneur who enjoys the challenges and excitement of startup companies. He founded AdvisorTV, a Chicago-based advice and mentorship community for entrepreneurs, and Mabbly, a digital marketing agency. In addition, Adam is a contributor at Inc. Magazine where he writes on topics related to storytelling from a place of purpose.