For this week’s QFF episode, Rob interviews Atima Omara, President and Founder of Omara Strategy Group. She’s based in Virginia in the USA. Atima is something you can call “a champion of the underdog.” Atima helps clients from underrepresented communities in American politics run for office and engage the public through training, voter engagement, and communications. In her work, she sometimes encounters imposter syndrome in her clients. Imposter syndrome is a feeling that Atima has experienced as well, in which a person doubts their skills and feels like a fake, even though there is evidence to the contrary. Imposter syndrome has victimized all sorts of people, even if they already have illustrious portfolios, including small- and medium-sized business owners. Atima fights the syndrome by getting technical about it and also helping her clients through coaching and training. Atima further added that if you’re somebody who’s starting a business, you should not underestimate the people in your network and that you should develop your professional network by building it on Linkedin, or Instagram if you’re a photographer. After all, it is 70% more likely to close from a lead that’s warm because it’s a referral than if it was a cold prospect.  This Cast Covers:  Altruistic nature in advocacy. Advocating for historically marginalized communities. Overcoming the commonly widespread imposter syndrome. Being comfortable in selling your services. Investing in learning through means of coaching. Identifying your audience and where to find them. Elements needed to build confidence and self-esteem. Psyching yourself up. Benefits of having an accountability partner. The importance of training. Links:  Atima’s Linkedin Atima’s Company Website Atima’s Twitter Additional Resources: The Art of Public Speaking by Dale Carnegie ____________________________________________________________________________ Quotes: “The other part of it is understanding the importance of selling and doing that in a way that's authentic to you.” — Atima Omara. “If you're somebody who's starting a business, invest in actually learning how to feel comfortable in selling your services.” — Atima Omara. “Make sure you know who your ideal client is, and then know where they are.” — Atima Omara. “Sometimes you do need to be reminded.” — Atima Omara. “Practicing things that you aren't great at, is critical to the job, and putting yourself in scenarios where you get to use that skill until you feel like it's very comfortable for you.” — Atima Omara. __________________________________________________________________________