39 min listen
Rebellion Papers: Reimagining marketing in human terms
Rebellion Papers: Reimagining marketing in human terms
ratings:
Length:
11 minutes
Released:
Feb 24, 2019
Format:
Podcast episode
Description
In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.
Released:
Feb 24, 2019
Format:
Podcast episode
Titles in the series (100)
Six mind-blowing marketing trends: This not your normal 2014 forecast post about Facebook advertising and "the year of mobile" (yawn). Tom Webster and I put our heads together to really think through some of the implications of what we're seeing out there and the six projections we... by The Marketing Companion