This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today - Gorkana and Response Source to name but a few. More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers. We also delve into Peter’s ADHD, which he claims is the source of his unusually high energy levels and extreme productivity. We discuss some of the concepts from his new book, Faster Than Normal, which he hopes will provide insight and helpful hacks for anyone who wants to harness a ‘faster than normal’ brain to be less distracted and more productive! For show notes, head to https://exposureninja.com/episode93. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.