Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone - brands AND retailers - is using SEO as their primary traffic generator. This, combined with the fast growth in the vertical, makes it uber competitive.  Despite this, Electric Tobacconist (with the help of Exposure Ninja) dominate the search results in the UK, in many cases outranking even the e-cigarette brands for their own brand names. Learn how Pascal’s relentless drive, ‘Nightclub SEO’ theory and MONSTER conversion rates have helped him and the ET team grow a business in record time. Oh, and it turns out he’s also pretty handy at cricket. But that’s another show! For show notes, head over to https://exposureninja.com/episode43