In this very frank conversation with Stefan Ytterborn we talk about the future of mobility and the importance of transparency within the motorcycle industry but above all his electric motorcycle brand Cake. Stefan has spear-headed multiple successful companies that all were purpose driven, where does he get his inspiration and how does he know when the time is right to set-up a new innovative business? As a rather new entry into the conservative industry, Stefan mentions the challenges he faces to produce the lightest electric motorcycle in the market without making compromises on the selection of materials, finishes and colors while taking into account a zero emission option in the near future.  And last but not least, what is next for Cake? Listen to our conversation and find out his love for roses but yes also a bowl of coloured M&M's. Stefan Ytterborn has a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products, my current work combines previous experiences with interests that matter to me and that I am passionate about. His latest venture is Cake, an exciting ride on the journey towards a zero emission society. The company develops high-performance electric off-road motorbikes, launching in 2017.