Gustavo is one of these persons that strongly believes in the fact that color can enact change for the good. In our talk we will talk about the colors of the LGBTQIA+ spectrum and how his latest campaign for June Pride month and now Pride History month had inspired him and his team. He will talk about the great social difficulties in Latin America and how he believes that color can create community, awareness and even empathy. From the March 8th purple coloured protests for women rights in Mexico City to the green coloured scarf movement in Buenos Aires for the legalisation of abortion, color is definitely assisting us in creating change. Gustavo Castillo is Partner and Creative Director of Estudio CH; a multidisciplinary creative agency part of the Coolhuntermx group, focused on developing brand identities, conceptualisation, execution of experience design and the generation of multimedia content.Working with accounts in Mexico, Latin America and Europe, such as Comex, Adidas, Reebok, Johnny Walker, Bombay, as well as clients with local and national emerging products. Gustavo has more than 10 years of experience in the creative industry. His restlessness has led him to diversify and work in other disciplines such as creative direction for streetwear brands and restaurants, art installation (Carnaval de Bahidorá 2020), and most recently the cinematographic direction of the documentary Generación Espontánea.