Chris Lefteri invites us to the mysterious world of CMF. How do you bridge the gap between material industries and designers. Why does the material come first in the creative design process and what role does color play? What innovation is happening in the intrinsic world of materials and how does this relate to topics of circularity and recyclability? Material guy Chris Lefteri gives insight on how he builds stories around materials and the challenges he encounters in a world in search of sustainable materials. Chris Lefteri is an internationally recognised authority in materials and their application in design. The work of his studio and publications have been pivotal in changing the way designers and the materials industry consider materials. His books include Materials for Design and six other titles in the Materials for Inspirational Design series. Chris Lefteri Design has locations in London and Seoul and works with multiple Fortune 100 companies. His studio is widely recognised as one of the leading studios working in the field of materials & CMF. In 2018 he launched FixIts, his first materials driven brand. Thank you for listening! Follow us through our website or social media!https://www.thecolorauthority.com/podcasthttps://www.instagram.com/the_color_authority_/https://www.linkedin.com/company/78120219/admin/