Welcome everyone to this very first episode of The Color Authority, an inspiring podcast on everything you need to know about color! How does color influence our daily lives? How can color inspire us? How do you bring more color in your life but more importantly, which color! And last but not least... how do color trends come about. By listening to the next episodes, you will learn more about color, color design and color trends but most importantly how to apply color. This podcast brings fascinating conversations with some of the most inspiring people in the world of color for cross industry professionals. In this first episode I will discuss shortly the importance of storytelling when researching color trends and selecting the right color for your design.