Such a joy to speak to my energetic friend Marta Aymerich who talks about how she unleashes creativity as a lifestyle coach using of course color. She will explain in detail the methodology she uses in innovation workshops with her clients but also how important  enjoying the journey in creative processes truly is in a world where people and businesses are so focused on the end result. Marta unveils her life vision, the societal trends she sees and how happiness is a choice. She wakes up in the morning and draws her to-do lists in color, dresses in the color that best represents her emotions that very day. The biggest purpose in life she says, is to be you, to be yourself. Marta Aymerich was born in Barcelona where she currently still lives and works. She is an open-minded graphic designer with multidisciplinary skills with more than 30 years of experience, she applies an holistic vision and a sustainable attitude to all her projects. Her inspiration and motivation comes from sharing her passion for art, colour, design and lifestyle, by helping her clients solve challenges in a creative yet practical approach.Currently she is specialised in creativity and innovation processes as a creative coach.