During this talk I got totally nostalgic about the automotive world as I talked to Dominik Eisend. Dominik discusses in detail the strict automotive color selection process during his previous jobs at Europe's most important automotive OEM's. His passion for automobiles and all that is mobility has deeply affected his career as he explains the different steps he made to where he is today. His continuous curiosity leads him to create with color and material on a daily basis while staying on trend for what is happening in the near and far future of mobility and transportation. Where is this market going and what colors will reflect the needs of today's consumer?Dominik Eisend steers & drives Merck’s global Pull Marketing activities within surface solutions, always focusing on design & technology at automotive OEMs. He introduces new trends and stylings and listens closely to what is needed in the market to be able to present the right creations at the right time. Dominik has a background in transportation interior design focusing on materials and CMF. Prior to his role at Merck he has worked for several OEMs such as Mercedes-Benz, AMG and FORD as well as for a German-Chinese automotive start up called BORGWARD where he was leading the Color&Trim design team. He loves to work with materials or to experiment with new technology to generate material driven design experiences. He looks at color and surfaces to play an incremental role for good product design. In his eyes the material design will play the most influential role in the future of mobility. Dominik currently resides in Stuttgart, Germany.