In this episode you may learn how to rationalise your color choices through data and statistics, a requirement ever more important when working with large businesses. Anat Lechner will explain how she ended up in the world of color and how her business perspective on color helps the creative industry today.  Anat believes we need to first understand color before we can apply it, let alone use it to drive business decisions. Her company Huedata gives you the necessary background information to make well-informed color choices based on true market data. Anat Lechner, PhD, is a Professor of Business Management at the Stern School of Business, New York University where she focuses on disruptive leadership, innovation, and strategic change. She’s also the founder of Huedata Inc., a color intelligence company. A former Research Fellow at McKinsey & Co. Dr. Lechner has advised to global Fortune 100 firms in the Financial Services, Pharmaceuticals, Chemicals, Energy, Food, High Tech, Design and Retail industries. She’s had numerous appearances on the NYT, WSJ, BBC, ABC, Forbes and other premier global media outlets Anat holds an MBA and a PhD in Organization Management from Rutgers University, NJ.