Karl Johan Bertilsson is an intriguing person as you will hear, a great storyteller as he brings us along his journey towards color from a scientific point of view to the psychologic part of color as we will touch upon the topic of color semiotics. He will explain how one can communicate in color, how we may connect to others through color and use color as a an important message. Karl will highlight the fascinating differences in color perception between the European, Latin American, Russian and Chinese market. Teaching color is his true purpose and this comes forward very clearly in our chat. Karl originally studied Applied Linguistics and he ran his own language school in Mexico for 11 years. In 1997 he moved back to Sweden and switched to the color language of NCS, becoming responsible for establishing NCS world wide. Since 1997, his full focus has been to support different Industries, the Architect and Design Community and Universities with color solutions.His first Color Trend work shop was with CMG in 2007 in Buenos Aires, Argentina and since then he has worked continuously with colour trends globally, responsible for the NCS colour trends.In 2016 he established his own design company MRKRL AB, offering design solutions of interiors, products and branding where the aesthetics, the function and meaning of colour always have a central function. His clients are mainly based in China, Europe and Russia. All of this while still consulting for NCS Colour AB as a Creative Director.