Digital content creator Amanda McCreight specializes in digital storytelling, utilizing photography and filmmaking as her medium to challenge conventional norms, guide discourse, and foster meaningful connections. McCreight started the brand Aytuhzee noting that she “wanted to create a persona around feeling free to try everything from A to Z. Aytuhzee is many things…the Full Expression of whatever medium I’m feeling called to!” Additionally, she is the Co-Founder and Creative Director of All Day Running Co. where she collaborates with entrepreneur Jesse Itzler to curate immersive wellness and running experiences. Together they craft unforgettable events that leave participants not only with memories, but also with a newfound sense of empowerment. McCreight is a self-described lover, dreamer, and existential thinker dedicated to living the full spectrum of life’s color and emotions in art and in business.She and Zuckerman discuss course correcting your life, saying yes, living a life full of color, finding middle ground, creating brands, giving things your all, flow state, balancing consumption and creation, what we deserve, a vision board coming to life, the first yes, speaking things into existence, public pitching ideas, practicing looking, and why art matters!