It’s time once again for the Friday edition of
the Amazing Seller podcast. Why is that special? Because these
Friday editions are the “Ask Scott” version of the show where Scott
Voelker answers your questions questions from real life Amazon
sellers who have run into a snag, hurdle, or issue of confusion in
their Amazon Private Label business. Scott’s got over a year of
experience doing his own private label business and has also had
the opportunity to learn from numbers of experienced guests as he’s
interviewed them on his podcast. You’ll find Scott’s answers
revealing, helpful, and timely, so be sure you take the time to
listen.
 
Is there a way to dominate ALL the PPC ad spots for a
product?
 
A listener to the podcast wants to know if
there is a way he can structure his PPC campaigns so that his ads
show up in all of the ad boxes available for his product keywords.
Why would he want to do that?  If he could do so, he would
have his product shown on the page more than any other products.
That translates into a higher percentage chance that he will get
the purchase rather than some of his competition. Although Scott is
not entirely sure if this can be done, he does give some good
advice on how to go about trying on this episode of the
podcast.
 
How should I go about determining the colors for my
product?
 
When you sell a product that can come in a
variety of colors, how should you go  about determining which
colors are the best ones to offer? Today a listener asked that very
question and Scott has some very practical advice on how to go
about choosing the colors that you were going to sell. You
shouldn't guess, and you shouldn't do what feels right to you. You
should do what the facts tell you. On this episode Scott is going
to tell you how to find out the facts and how to apply them to your
own color choices when it comes to variations on your
products.
 
I have closely related products. Should I create
variations or individual listings for them?
 
It's a great idea to have products on the
Amazon selling platform that are closely related to each other.
This enables you to get cross sales from one product to another,
which increases your profitability. But at some point you're going
to need to decide if those products are so closely related that
they are actually variations of each other, or if each one is
unique enough that it deserves and should have its own listing. On
this episode of the podcast Scott answers a question about that
issue and gives some very practical advice.
 
You can get a free private label course in your inbox
for the next 10 days.
 
If you are new to the world of private label
sales on Amazon you can get a free 10-day course from Scott that
walks you through all the steps you need to take to find your
product, research whether it is worth investing in, get it
established on the Amazon platform, start to drive sales through
promotions, and follow up with your customers, as well as much,
much more. You can get that free 10 day course about private label
sales by listening to this episode of the podcast.
OUTLINE OF THIS EPISODE OF THE AMAZING
SELLER
 

[0:03] Scott’s introduction to this
Ask Scott episode of the podcast!
[0:55] How you can ask your own
questions.
[1:15] Scott’s daughter is now
engaged!
[3:40] 2 victories posted inside
the TAS community on Facebook.
[5:30] QUESTION ONE: All of my
products are closely related, how can I use PPC effectively to
dominate ALL of the advertising squares available?
[14:10] QUESTION TWO: My product
can be in a variety of colors… how should I go about deciding on
what colors to offer?
[19:15] QUESTION THREE: Should I
create listings as variations or as individual
products?
[28:10] Want to get a free Private
Label Course in your email for the next 10 days?

 
RESOURCES MENTIONED
 

www.TheAmazingSeller.com/ask - Ask
your own questions!
www.TheAmazingSeller.com/fb - The
TAS Facebook community
www.TheAmazingSeller.com/119 -
Episode about PPC (pay per click)
www.Peri