Are persuasion tactics effective in negotiation? How do you develop persuasiveness that isn’t overtly obvious? Persuasive rhetoric can be compelling—or it can completely backfire. So how do you effectively persuade someone to consider your side of an argument? Andy Luttrell—a Psychologist in the field of opinion science—joins me in this episode of Negotiations Ninja to dive into persuasion in negotiation.  Outline of This Episode [1:53] Learn more about Andy Luttrell [2:29] What does persuasion really mean?  [4:18] How do you use persuasion to drive decisions? [6:43] Increase your persuasiveness via credibility and trustworthiness [10:52] Why what you say and how you say it matters [13:55] Is the use of emotion a powerful tactic in persuasion? [21:19] Do people make decisions based on pain, pleasure, or both? [24:35] Why cultivating fear is a common persuasion tactic [28:31] Is tapping into emotions appropriate in a business setting? Resources & People Mentioned The Opinion Science Podcast Connect with Andy Luttrell Andy’s Website Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja