TOPICSIntroducing the Savannah Bananas, the lowest level of baseball in there USWearing a yellow tuxedo every day"We are not in the baseball business, we are 1000% in the entertainment business"Why he has no marketing budgetThe all-you-can-eat deal to stop you getting "nickel and dimed"Eliminating friction-points for the fanWhy they have no advertising and, as of February 2020, no partnershipsThe decision to name the team the Savannah BananasTaking over from a historic baseball outfit where Babe Ruth playedWhy having fun is your best business strategy and has improved home performanceThe type of coach that copes with the showbizHow does Jesse hires his staffThe concept of the director of first impressionsCan an introvert work for the Savannah Bananas?The legend of Bill VeeckWhat opposition owners and players make of the Bananas?Why the Bananas perform better than the average team in comparison to other teams in the LeagueCreating the right working culture among staffWhy the staff are paid to readThe policy of hiring young and where older staff fit inWho does Jesse consider as competitors to his shows?Is the Savannah Banana's model transferable?How stories are deliberately cultivated to reflect cultureWhy you can only judge you marketing by shareablity?Would learning marketing have actually hampered Jesse's ability as a marketerWhat experiments have failed and at what point were they abandoned?The concept of being 'the only'Lessons from Walt DisneyWhere he wants to take the Savannah Bananas in the future