Why did he choose to move into authorship?How has he chosen the subjects for solo projects?How did the fly-on-the-wall book about Millwall develop?Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all”Having faith in yourself and self-publishingThe modern battle between the written word and video - “Access is just another product to be commercialised”Why TV is ‘fast food’ but writing a book is a ‘four-course meal’How the book about scouting beganWhy the title is key? - “You can sell a book on a title”The importance of questions - having them at the start of the process and do they evolveWhat his book on managers taught himEmphasising the humanity of the individualThe writing process - when to interview, when to writeSelling the book yourself - “don’t underestimate the power of mateship”Journalists are now brands in their own rightQuality journalism v modern churnalismThe exploitation of young players in No Hunger in ParadiseHas the growth of sports business made the game inhumane?The Americanisation and corporatisation of footballHow the Accrington Stanley management team know 400 supporters by their first name“Because my dad does” is the essence of footballThe purity of non-League footballThe tipping point for arrogant clubs who disregard the customerThe art v science debate raging at football clubsCo-writing books with famous athletes - the honest and painWhy he had to sleep in Gareth Thomas’ bed when writing his bookThe key question about his sexuality and the place he had picked for his suicide