TOPICSThe importance of running a high-quality eventKeeping the standard high despite the crowded calendarGrowing the PDC Darts event behind a subscription wall on SkyThe peculiar nature of darts - you can’t see the sport even when you are thereThe way players have individualised and marketed themselvesThe WWE influence over the entrancesThe debate over darts’ sporting credibilityFootball’s over-reliance on tribalism and lack of interest in marketing the productDarts players and social media.The relationship between social media and sponsorship in dartsHow they use PDCTV, their OTT channel.The importance of unofficial content channelsThe human side of dartsPrince Harry becoming “a darts influencer”Why darts is the UK’s most trusted sportThe challenger tour and academy set upThe opportunity to create a gender-neutral sportThe Premier League concept - Thursday night events in provincial townsWhy the PDC will always ‘leave ticket money on the table’The development of different tournaments and why they are at maximum capacityThe determining factors behind darts’ global growthWhy they did not move into Holland earlier?Which country has over-indexed and surprised himThe difficulty of expanding into AsiaWill the sport need a stand-out Asian player to make the breakthrough?Why the future is consolidation