In the 24th Episode of The Strength Connection Podcast, Mike and our special guest Founder and creator of the Personal Training Development Center, author of 11 books Jonathan Goodman will talk about following the basic principles of adaptation, Scarcity vs Abundance mindset, you don’t need to get half naked to get on Instagram and the purpose of bringing the fitness industry together.Join us in this insightful and captivating talk!In this chapter you will discover:(1:40) Jonathan and his coffee :)(2:20) Introducing our special guest Founder and creator of the Personal Training Development Center, author of 11 books Jonathan Goodman @itscoachgoodman(2:30) Mike is in the fitness industry since 2008(2:40) 2011 and the building of PTDC(3:10) Bringing the fitness industry together(4:00) People don’t take action cause they think that everything they do might be wrong(5:00) There’s only 1 way to get into shape, following the basic principles of adaptation: Specificity, individualization, progressive overload(7:00) Is copying big people's IG pages smart for business?(10:40) You don’t need to get half naked to get on Instagram(14:20) Scarcity vs Abundance mindset(17:30) Start writing now and don’t stop writing for 10 years(18:20) Using and Facebook and Instagram for lead gen(20:10) “In life you get what you want by giving other people what they want” - Jonathan Goodman @itscoachgoodman(22:00) Knowing your ideal audience and what they want, then knowing what Instagram wants(26:00) Jonathan studying residential investing for 6 months(29:30) “Support other people and you will do better as a result” - Jonathan Goodman(31:30) Vision boards and blueprints(32:20) Talking and connecting with more and more people is one of the keys to success(34:20) Asymmetric skills(35:50) Invest in skills that will serve you for life!(37:30) Selling what clients need, or what it’s best for investors?(39:30) If all you want is the profits, you won’t connect emotionally in a deeper level(40:10) Automation analogy(41:10) Trainers become trainers because they’re passionate about training(44:20) Learn how to write, learn how to think(44:50) Asynchronous communication(45:10) The true importance of writing and communication(47:00) We suffer more in imagination than we do in reality(47:20) “If you feel that you need to insert an emoticon in order to be understood properly, you did not write that message well” - Jonathan Goodman(53:40) Where to follow Jonathan Goodman @itscoachgoodman https://www.instagram.com/itscoachgoodman/