Maxol is a leading fuel, coffee, car wash, and convenience store brand in Ireland, which has been operating at the heart of Irish communities for 102 years.
In June 2022,  it achieved international recognition when it was named the European Convenience Retailer of the Year by industry body NACS, so we are thrilled to bring you their exciting history of creating innovative loyalty models and mechanics over many years. 
Listen to hear my conversation with CEO of the Maxol Group, Brian Donaldson, to hear how this fourth-generation family-owned Irish business has become such a market leader in the convenience retail sector globally, and how Maxol is leveraging the latest digital technologies to drive competitive advantage and customer loyalty. 

Show Notes:
1) Brian Donaldson - Chief Executive Officer at The Maxol Group
2) Maxol
3) Maxol Instagram
4) New Maxol Loyalty App Launches - Youtube
5) Maxol Loyalty App: FuelPay - Youtube
6) The 100-Year Story of Maxol - Youtube
7) Maxol Launches First-of-its-Kind Loyalty App With FuelPay in Ireland - Global Convenience Store Focus
8) CIRCLE K FAST TRACK CAMPAIGNS - Liquid Barcodes Article
9) CIRCLE K SPIN and WIN - Liquid Barcodes Article
10) LTL Episode #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday
11) Feedback Link