On this episode of BRAVE COMMERCE, Jim Mollica, Chief Marketing Officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. Jim shares his experiences of marketing a product in the entertainment, apparel, and consumer electronics industries. Although very different from one another, he explains how creating stories and building fandoms around the product secures engagement of products in all three industries. He then shares Dr. Bose’s success with this strategy. Jim shares how first-party insight data helped him and his team clearly define who Bose wants to serve and ultimately the mission and vision of the company. He then says his partnership with Bose’s product team helped him develop a single voice of the consumer. With the content being associated with one core voice, Jim says that he and his team are able to optimize content creation where they can learn even more insights to develop clear brand messaging. The Takeaways: Storytelling is a powerful way to drive consumer engagementData should support your brand’s mission and visionContent creation and clear brand messaging take products to the next levelSubscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.