I'm working on the Ultimate Guide To Solo Ads. A huge portion of the guide talks about email marketing. It covers everything - from daily frequency and formatting to how to minimize your spam complaints and get away with pitching in every email. I honestly believe it's one of the most comprehensive solo ads guides ever created. Anyway, I digress. I was writing the chapter about how to profit from unsubscribes and it had me curious - what do people believe about unsubscribes? What I discovered shocked me. The internet is awash with the same dense advice that got me spinning my wheels for months when I first started building my list. It inspired me to create Igor's Email Marketing Rulebook. Grab the first 5 rules by streaming this episode of the List Building Lifestyle.