Money and profitability are real components of running ANY business. And let me tell you first hand, being a small farmer isn't going to make you a millionaire - but it can be profitable. There are many small farmers making money on small plots of land, thanks in part to this guy.

Meet Booker T. Whatley.

In this episode of Food, Farm & History, we're talking about a farmer who believed that "smaller was smarter". He was a black farmer from Alabama who studied with Dr. George Washington Carver, and he wrote a book called How to make $100,000 dollars Farming 25 acres With Special Plans for Prospering on 10 to 200 Acres - published in 1987 by the Regenerative Agricultural Association of Rodale Institute.

Booker T. Whatley's ideas about how to be a profitable farming operation by focusing on what customers want, cutting out the middlemen/middlewomen, marketing directly to customers, and reducing labor costs by letting customers do the work for you, have been proven time and time again. Pure genius.

If you care about building community, reducing food insecurity, creating a thriving local economy and eating clean, healthy food - you'll enjoy learning about this guy!

I thank you for listening and sharing this episode with someone you love.