Food companies spend a lot of money trying to get us to buy their products. These days, many companies are using research, data, biometrics and NLP to influence how we think about what we buy.  

There are three things at work here, and in this short format video, I'll tell you what those three things are (as defined by a marketing executive) and how they impact and influence our decision making.  

With so many companies fighting for our dollars, it's no wonder they are getting smarter (than we are) about how they influence our decisions when it comes to food. It's true...you are making decisions...but are YOU making the decisions? Or are you being influenced subliminally or by artificial intelligence?  

Well, regardless of what you answer, the reality is, you are in control when it comes to the "illusion" of choice but the mental manipulation starts way before you whip out your wallet. That's why this week we're talking to a health coach who's done a lot of work in NLP (formerly known as neurolinguistic programming.