The authority marketing roundup.
Talking Points

Speaking and writing as an authority
Who your content is for
What promises you’re making
What’s good about starting a podcast
Picking something from the speaking category that you’re comfortable with
How you can make your audience feel
The power of webinars
Running a workshop
Livestreaming
Email lists
Video compared to audio
Writing for other publications
How speaking and writing inform each other
Continuous practice
Social media activity
Answer bombs

Quotable Quotes
“Whenever I’m creating something, the first thing I want to know is who’s it for?” –JS
“Your opinion of yourself may be completely warped.” –RM
“Just remember that people learn in different ways, and there are some people who would so much rather watch a video than read anything you’re going to write. And vice versa.” –RM
“When you’re watching video, you’re watching it. You’re probably sitting down, you might be at your computer or in a chair or whatever. When you’re listening to this show, you’re probably in your life.” –JS