What is the best home for your content?
Talking Points

Controlling your content
Are you building someone else’s platform with your content?
How search engine and social media platforms get in between creators and their audience
Putting the same content in more than one place
Knowing how much traffic you’re getting when you post on a platform
Guesting on someone else’s podcast
Sharing audiences
Yelp as an example of not being able to control your content
Platforms that can help you build an audience can also take you down
Hedging your bets
Breaking through the gatekeeper to get to an audience
Working with editors
Custom domains
Controlling your links

Quotable Quotes
“Google being between me and the people I want to help – I don’t like it.” –JS
“You do have to have control, at the end of the day, of your content.” –RM
“If I’m going to be chipping away at something every day, you’d better believe I want those chips to fall in my basket, not someone else’s basket.” –JS
“Own your content. Let it live with you.” –RM