Learn how to reposition a brand with the 6-step brand strategy process.
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By the end of this video you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand.
First, we’ll answer the question “why reposition a brand?” and explore the fundamental strategic reasoning, including 
Evolving markets,
Change in target audience,  
Change or growth in product portfolio,
Signal a new approach & era,
Next we’ll dive into the 6-step repositioning strategy process 
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