Scaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results. In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results.Listen up and get ready to learn!KEY TAKEAWAYS FROM THIS EPISODEMake sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role.Making 3-year, 12-quarter plans is better than annual planning.CEOs should track sales, expenses, and budget variances regularly.Bring lessons, not baggage, from the past. Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap.Rocks are inputs, not outputs.If you keep doing what you've always been doing, you're going to get the same results, maybe even worse. Key initiatives are the new things you need to do over and above what you are already doing.When your business grows bigger, you need to upgrade to a new operating system.An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs.Growth is about hiring for your weaknesses. Scale is hiring for your strengths.No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on.Recommended Tool: Analog Day PlannerRecommended Podcast: The All-in Podcasthttps://www.allinpodcast.coToday’s Guest:Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company.The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond. Connect and learn more about Ryan Deiss and The Scalable Company here:Website: https://www.scalable.coTwitter: https://www.twitter.com/ryandeissYouTube: https://www.youtube.com/thescalablecompanyThis month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/installWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply