When getting started with Huron, a men’s grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt and Jordan touch on some game changing models to use when deciding how to apply your efforts as an ecom entrepreneur. Enjoy!KEY TAKEAWAYS FROM THE EPISODEDon’t just make transactions. Establish genuine connections with the people you serve.Design customer-centric products - understand who your end consumer is!Strive to work on non-scalable customer service activities that can also matter over time and create a widely loyal customer base. TODAY'S GUESTMatt Mullenax is the CEO and co-founder of a male skincare brand, Huron. Before focusing on his business, Matt worked for an investment-banking company. Currently based in New York, Matt earned his MBA at the Stanford University Graduate School of Business.Check out Huron at https://usehuron.com/  Connect with Matt on LinkedIn or follow him on Twitter, @matt.mullenaxIf you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind