By the end of this episode, you’ll have seen how 10 over the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion.

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The brand personality examples include:

Lego
Alfa Romeo
Dove
Nike
Lynx / Axe
TOMS Shoes
Mercedes Benz
Coke
Ikea
Apple

The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences.

We’ll uncover each brand's visual identity style, language, tone of voice and characteristics used throughout their brand communication.

When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/