Welcome back to Iron Sights! In this episode, I sat down with Brad Jenson to unpack his wild journey before founding Key Nutrition. Jenson shares the WHY behind his current 9 years of sobriety and the turning point where he decided to either get sober or commit suicide. Health & Fitness was always a key component of Jensen’s life. Ever since he picked up his first fitness magazine at age 14, Brad knew his purpose was to understand all aspects of nutrition. He became a NASM & ACE certified personal trainer and changed the course of his life. Today, Jensen owns and operates a brick and mortar coaching business based out of Utah where his coaches customize nutrition plans for clients both in person and virtually that focus on: Gut health, hormonal health, nutritional periodization, macronutrient configuration & exercise physiology.Timestamps:00:00 Welcoming Brad To The Show00:20 Brad’s Backstory04:25 Getting Into Drug Trafficking Early (High School)05:22 The Negative Effects of Withdrawal06:14 First Time Using Heroin8:27 The Path Towards Getting Clean11:56 Going Homeless17:18 The Turning Point In Overcoming Drugs21:39 Positivity In The Fitness Industry26:07 Founding Key Nutrition28:15 Transitioning Through COVID29:03 The Shift In Dietary Goals Through COVID32:45 Brad’s Alter-Ego Content Strategy36:35 The Current State of The Nutrition Industry39:33 Tips For Nutrition Business Owners44:28 How To Contact Brad JensenContact:Website: https://keynutrition.com/Instagram: @thesoberbodybuilder