Ep 12: Bryan Kramer is a Business Performance Coach, best selling author of two books, and TED Speaker. His first book, “There is no B2B or B2C: It’s Human to Human: H2H” started the Human-to-Human global business movement; his second titled “Shareology: Understanding Sharing to Power Human Business” has sold over 35,000 books and was awarded the USA Today top 150 books. In this episode Bryan talks about the shifts social media has forced big businesses to make and why it’s no longer B2B and instead it’s H2H. He covers the importance of having a purpose and the impacts of losing sight of that purpose. Bryan walks through his rediscovery process, rebuilding his health and business, and the truth behind the power of the H2H concept. He discloses the 3 pillars every business and business leader needs to achieve for ultimate success, why firing clients should be a priority, and his formula for being successful as a performance coach and client. Iron Sights podcast is hosted by Scott Howell. *Please make sure to leave a review if you enjoyed the podcast!