Ep 27: With over 2 decades as a fitness club operator and health & wellness educator, Steve Stonehouse has contributed as a leader to some of the most iconic brands in the industry. His career started as a fitness coach and he worked his way up from the gym floor at 24 Hour Fitness, became a multi-unit manager, and was the VP of Fitness of one of the world biggest brands, UFC. Steve is currently the Director of Education at STRIDE - Xponential Fitness brand and national franchise of premium treadmill studios that cater to clients of all ages and fitness levels. His experience across multiple consumer markets and market segments makes him an expert in the field of fitness, club operations, and organizational leadership. In this episode Steve candidly talks about his career path, the ups and downs, the leadership lessons learned, and provides insight on the future of the industry and the current landscape of fitness. Iron Sights podcast is hosted by Scott Howell. *Please make sure to leave a review if you enjoyed the podcast!