In this episode you will hear from an incredible entrepreneur who has succeeded across all channels of competition, from sports to business, Stan Efferding!
Stan is a legend in the bodybuilding/powerlifting space, and he is also an incredibly high-performing champion—not only in competitive sports but also in business. He is also one of the great diet experts on the planet who puts out an incredible amount of content, and he brings such a thoughtful and strategic approach to not only weight loss but weight gain for competitors in strength sports as well. 
This episode is full of interesting insights thanks to Stan’s knowledge and highly sensible perspective, and as you’ll hear me remark during the show, it feels like we’re all finally marching towards this end point where we’re increasing the sensibility of our dietary practices and getting away from restrictions and gimmicks. This episode is packed with memorable insights and interesting takeaways about everything from peak performance to entrepreneurial success to sustainable weight loss methods and healthy eating strategies. Stan also dispenses some wonderful advice and tips about career success and focus in this inspirational show.
Stan Efferding is an IFBB Professional bodybuilder, World Record Holding Powerlifter, and one of just 10 men in the world to ever total over 2,300 pounds raw in competition! He is also a successful entrepreneur who has built three different start-up businesses into multi-million dollar companies. Stan studied Exercise Science at the University of Oregon and has been training high school, Collegiate, and Professional athletes for over 25 years, and once held the title of the World’s Strongest Bodybuilder. And if that wasn’t enough, he also conducts seminars all over the country for various sports and nutrition and training techniques, and has written for magazines like Muscular Development, Flex Magazine and Power Magazine. 
 
TIMESTAMPS:
Stan Efferding, weight lifter and businessman, talks about weight loss and weight gain in strength sports. [01:26]
Stan’s story goes from being a scrawny kid to building businesses, and living big and turning back to strength training and coaching. [04:29]
Anyone who has reached a level of success in any sport with the discipline, consistency and time management that is required, could be successful in any venture. [08:11]
Stan uses a spreadsheet to hold himself accountable for his plans for fitness as well as business. [11:30]
There are many stressful situations in your life about which you have no control. It helps to acknowledge that, write about it, and then let it go.  [17:15]
Stan has the most experience of anyone on gaining and losing weight. [21:50]
There is a lot of danger in the chronic dieting environment of weightlifting and bodybuilding.  [23:54]
What is recommended for postmenopausal women? [40:52]
There's a big difference between exercise and training. Exercise is battle ropes and burpees. Training is measurably progressing load over time so that you're stronger. [43:32]
Be patient with your weight loss. [50:58]
What is the Vertical Diet? [55:49]   
What is Stan’s regimen now that he is in his mid-50s and not competing? [01:01:49]
 
LINKS:

Brad Kearns.com
Brad’s Shopping page
Stress for Success
If you want to be healthy, don’t compete
Vertical Diet
Stan Efferding.com

 
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