DOWNLOAD THE STUDY AND WATCH ALONG!
https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x
Most non-profits seem to be focused on one of two things. Either, maximizing value from "traditional" / longtime Baby Boomer and Silent Generation donors or "getting younger" by finding ways to connect with Millennial and Generation Z donors. 
Both are important goals, but overlook the critical role that Generation X plays in the generosity landscape. 
Born between 1965 and 1983, Generation X is the "Latchkey Generation" which is frequently forgotten by marketers and fundraisers alike. 
However, the "Forgotten Generation" is forgotten no more thanks to a first-of-its-kind study produced by RKD Group The Non-Profit Marketer's Guide to Generation X. Their work reveals that non-profits are making a costly error by overlooking this educated, affluent, and generous generation which bridges the divide between digital and analog. 
Justin McCord, Senior Vice President of Sales and Marketing @ RKD Group (and fellow Gen-Xer), joins Dan to discuss this groundbreaking study which will change the way you think about generational fundraising. 
In this special watch-a-long episode (download RKD's study here), Dan and Justin go through the report's comprehensive findings and talk about what separates Generation X from their generational peers including:
- The identity split which defines Generation X
- Similarities and differences among the generations 
- Charitable giving behavior among Generation X
- The values and attitudes which drive those behaviors, and much, much more...
Justin and Dan go beyond the study's surface findings and also talk, about actionable channel, copy, and data suggestions which can help you incorporate Generation X into your fundraising strategy. 
It doesn't matter what generation you're from. Whether you grew up calling home on a payphone or an iPhone, this conversation will change the way you think about Generation X and how its donors can help grow your organization today and for decades to come. 
Don't, don't, don't, don't, don't you forget...to download The Non-Profit Marketer's Guide to Generation X and watch along with this enlightening, fun, and informative interview with Justin McCord. 
Show Notes:
https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x
https://rkdgroup.com/
https://www.linkedin.com/in/mccordjustin/
jmccord@rkdgroup.com