42 min listen
Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora
Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora
ratings:
Length:
56 minutes
Released:
Dec 10, 2020
Format:
Podcast episode
Description
How do you help a brand stay in someone's mind by going through their ears?
Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA.
At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora.
In this interview, we discuss:
- The science of sound
- The key concepts of sonic branding
- How the money works (who gets paid for what)
You can find Steve here: https://www.linkedin.com/in/stevekeller1/
You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA.
At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora.
In this interview, we discuss:
- The science of sound
- The key concepts of sonic branding
- How the money works (who gets paid for what)
You can find Steve here: https://www.linkedin.com/in/stevekeller1/
You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Released:
Dec 10, 2020
Format:
Podcast episode
Titles in the series (100)
"I Want To Do Work With More Meaning" - Malaka Gharib, Writer by Sweathead, A Strategy Podcast