38 min listen
43. John Ruhlin — Cut Through Noise, Increase Referrals, and Strengthen Retention
43. John Ruhlin — Cut Through Noise, Increase Referrals, and Strengthen Retention
ratings:
Length:
55 minutes
Released:
Feb 2, 2021
Format:
Podcast episode
Description
"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin
Why you need to throw everything you think you know about gifting out the window.
How thoughtful gestures can foster profitable, long-term relationships.
Why you should stop sending merchandise as gifts.
How John's elaborate proposal landed him in the ICU.
John Ruhlin: Revolutionizing Gift-Giving
John Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day.
John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*”
Planning: The Key to Great Gifting
You wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client?
John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season.
ROR: Return on Relationships, Not Investments
It's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships.
We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts.
Key takeaways:
Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients."
The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate.
We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Video Website
Crisp Video Facebook
Crisp Video Group Twitter
Crisp Video Instagram
Crisp Video LinkedIn
John Ruhlin LinkedIn
John Ruhlin Twitter
John Ruhlin Website
Giftology Group Website
Why you need to throw everything you think you know about gifting out the window.
How thoughtful gestures can foster profitable, long-term relationships.
Why you should stop sending merchandise as gifts.
How John's elaborate proposal landed him in the ICU.
John Ruhlin: Revolutionizing Gift-Giving
John Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day.
John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*”
Planning: The Key to Great Gifting
You wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client?
John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season.
ROR: Return on Relationships, Not Investments
It's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships.
We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts.
Key takeaways:
Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients."
The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate.
We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Video Website
Crisp Video Facebook
Crisp Video Group Twitter
Crisp Video Instagram
Crisp Video LinkedIn
John Ruhlin LinkedIn
John Ruhlin Twitter
John Ruhlin Website
Giftology Group Website
Released:
Feb 2, 2021
Format:
Podcast episode
Titles in the series (100)
2 — Dr. Jason Valadão — COVID-19: Separating Fact from Fiction: We sort the fact from the fiction regarding the coronavirus with a family medicine & board certified sports medicine doctor and active naval officer, plus how to master law firm crisis management and leadership. by The Game Changing Attorney Podcast with Michael Mogill