John Ruhlin helps leaders give world-class gifts to the most important people in their personal and professional lives.  He’s the founder and CEO of the Ruhlin group, the bestselling author of Giftology, and a keynote speaker who helps brands around the world step up their gifting game. In his second appearance on the show, John joined Robert Glazer on the Elevate Podcast to talk about why company swag is a waste of money, the greatest gift he's ever given, and why radical generosity is the key to business and personal achievement. Three Key Things You'll Learn: How Relationship Planning can scale your business. How to give the perfect gift: how much money to spend, what to give, and when to give it. How to develop a long-term orientation in your gifting practices.