Relationships are the bedrock for most businesses. John Ruhlin, today’s guest, is a speaker, author, and master of giftology, a marketing strategy that solidifies your relationships and builds stronger networks. There are few better pitches for the power of giving gifts than John’s own journey. From Ohio farm boy to becoming the top performer for one of the world’s most recognized brands — John’s success has been propelled by the power of radical generosity. We discuss the ins-and-outs of giftology as a strategy that increases customer loyalty and referrals. John explains why the essence of gift-giving is about honoring relationships and why gifting should never be transactional.