In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sales team. In today’s conversation, you’ll learn: ?How a strategic approach to gifting increases sales and loyalty ? How to measure the impact of a gift on your bottom line ? Why you need to implement a gifting strategy in your small business (even if you don’t have loads of budget) ? The one time in the year John doesn’t let his clients send gifts John's Free Strategic Gift Giving Guide: https://giftologygroup.com/strategic-gift-giving/