On this episode Dave interviews John Ruhlin about the power of giving gifts. They discuss being radically generous in your business relationships and how giving gifts can possibly generate connections that you didn’t even know were possible. Here are some things they talk about: Give gifts based on the value of the relationship you have with that person Follow the correct recipe for a great gift Return on relationship, treating people right can advance your business relationships It’s the thoughtful thought that counts… A gift card won’t cut it Let your actions speak louder than your words Instead of putting your logo on your gift, personalize it for the individual The “long game” could take decades How to create a “gift plan” So listen in to hear how you can use “Giftology” to enhance your business relationships.