When your first start your photography business, you need to make a plan for a period of time where you're building your client base up. It's normal to run at a loss for a year or two, but you need to have a plan in place for moving from that deficit into the land of profit. (If your profitability runway is too short, you’ll risk feeling like a failure. If it’s too long, you may never get off the ground)There are so many things to think about when you run your own small business that it can be difficult to find the right balance between marketing, education, customer experience, and of course pricing yourself profitably.Today, I want to spend some time talking about how to navigate being a new photographer and share some advice on how to become profitable as soon as possible. Links: Pricing for Photographers Mini Course Sign up for the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the free This Can’t Be That Hard Facebook Group - the most supportive, business-focused group for photographers out there! There's still time! Sign up for the FREE Invisible to Irresistible challenge! thiscantbethathard.com/challenge