This episode was pre-recorded a couple of weeks ago - before George Floyd was murdered. I considered postponing the drop date and focusing on more pressing issues this week, but although current events and the conversation around them has changed, my chat with Nick North focused on a topic that happens to be highly relevant to business owners right now, and that topic is messaging.There's still time! Sign up for the FREE Invisible to Irresistible challenge! thiscantbethathard.com/challenge