In 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn’t a one-size-fits-all thing… but in order to work, pricing DOES need to be in alignment with your business model and your market. This episode is the second part of that talk, covering the five areas of your business that need to be aligned in order to be successful (check out Episode 38 for part one if you haven’t listened already). To go with these episodes, I’ve created a MONSTER download that will guide you through the alignment process, with questions, examples, and a summary of the important parts of both episodes. Show notes: https://www.thiscantbethathard.com/podcast/040There's still time! Sign up for the FREE Invisible to Irresistible challenge! thiscantbethathard.com/challenge