The Facebook game has changed; have you adapted? Are you struggling to see consistent results, having scaling issues, or seeing costs rise? You may be underestimating what Facebook can do, and your campaigns are probably way more complex than they need to be.   You’re not alone in this! META has had marketers and media buyers on a wild ride. So today, we have two Blue Ribbon members on the show for our Special Summer Speaker Series. Jeremiah Allen and Charley Beckham Tichenor (IV) have helped Ezra Firestone (among others) with their Facebook Ad campaigns in the past. They’re presenting live from Ezra’s Mastermind, discussing how to get the most out of Facebook Advertising. You’ll hear about how to be a good business partner with META and how each of your Ads is like a salesperson working for you. Listen to learn how to structure your account, your campaigns, and your ad sets in a way that will open up a world of success (and efficiency) for you and your brand. “I’ve built many, many brands to eight, nine figures. This is the architecture for everything, whether it’s e-commerce, Lead Gen, doesn’t matter, your vertical doesn’t matter, your niche doesn’t matter. Facebook works the exact same way, no matter what your business is. Does this work for your business? Yes.” Charley Beckham Tichenor IV.  YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   LINKS Jeremiah Allen, https://www.linkedin.com/in/jeremiahvanallen/ Follow Charley Beckham Tichenor IV on Instagram, @CharleyWaffles Ezra Firestone, https://smartmarketer.com/about/ Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/