Every year, 45 million people in the United States alone start a new diet. They spend $33 billion on diet products. $33 billion down the drain because 95-97% of them will fail. Meanwhile, the number of people who are overweight or obese is at an all-time high and continues to grow. That’s because almost everyone who tries to shed their extra weight approaches the process the wrong way. Don’t despair! Permanent weight loss is possible! I’ve done it. My clients have done it. But to succeed, you have to forget the model you’ve used for your whole life. Abandon it. What have you got to lose? It hasn’t worked, right? Listen to learn the 8 things that may be tripping you up and what you can do to succeed.